What Do You Want to Improve Today?

What Do You Want to Improve Today?

What Would You Like to Change Today? “Innovation” is frequently used in business as a buzzword. However, it is believed that an organization’s capacity for innovation is the key to creating the competitive advantages necessary for differentiating...
Why Companies Must Be Market-Driven

Why Companies Must Be Market-Driven

Many businesses refuse to revolutionize and continue to operate with a traditional and outdated mindset that is solely motivated by sales. It is puzzling why sales-driven businesses continue to be that way and stick with their short-term strategy when they might be...