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Aligning Sales and Marketing

Aligning Sales and Marketing

There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor.  Frankly, as a long-time Chief Marketing Officer, I’ve...

What Do You Want to Improve Today?

What Do You Want to Improve Today?

What Would You Like to Change Today? "Innovation" is frequently used in business as a buzzword. However, it is believed that an organization's capacity for innovation is the key to creating the...

Why Companies Must Be Market-Driven

Why Companies Must Be Market-Driven

Many businesses refuse to revolutionize and continue to operate with a traditional and outdated mindset that is solely motivated by sales. It is puzzling why sales-driven businesses continue to be...

Digital Ecosystems Are The Future of Business Now

Digital Ecosystems Are The Future of Business Now

Market niches are more than just businesses, people, and products. Each industry sector today has its own digital ecosystem. Gartner Research defines a digital ecosystem as "an interdependent...

The Content Marketing Strategy Imperative

The Content Marketing Strategy Imperative

Executing content marketing initiatives without a plan is a haphazard approach, like to a sailing ship without a rudder. It is imperative for a content marketing strategy to be amplified by the fact...

Thriving Through the Frustration

Thriving Through the Frustration

What should I do if I have given it my all, but the results are still not there? Unconscious mind conditioning (also known as neuro linguistic programming, or NLP) has a strong premise that there is...

Time is Money

Time is Money

It is extremely expensive when a CEO is being replaced as the inherent learning curve is detrimental to sustainable performance. However, the cost of time and money can be negated by using...

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