by Jim Hoggatt | Sep 20, 2022 | Growth & Scaling
Many businesses refuse to revolutionize and continue to operate with a traditional and outdated mindset that is solely motivated by sales. It is puzzling why sales-driven businesses continue to be that way and stick with their short-term strategy when they might be... 
by Jim Hoggatt | Sep 20, 2022 | Growth & Scaling
according to the renowned international research organization Gartner Customer Experience Management (CEM) is the “practice of planning and reacting to consumer encounters to meet or exceed customer expectations and hence boost customer satisfaction, loyalty,... 
by Jim Hoggatt | Sep 20, 2022 | Growth & Scaling
Market niches are more than just businesses, people, and products. Each industry sector today has its own digital ecosystem. Gartner Research defines a digital ecosystem as “an interdependent network of entities sharing standardized digital platforms to achieve... 
by Jim Hoggatt | Sep 20, 2022 | Growth & Scaling
Executing content marketing initiatives without a plan is a haphazard approach, like to a sailing ship without a rudder. It is imperative for a content marketing strategy to be amplified by the fact that content marketing generates three times as many leads as... 
by Jim Hoggatt | Sep 20, 2022 | Leadership in Action
Individual leadership is defined as “influencing others by giving them a sense of direction, purpose, and drive while working to further the organization’s goals.” [1] Effective team building follows from effective leadership. [2] A group that...