Ellza Malok, ExecHQ Managing Director

Ellza Malok is an award-winning CMO working to build their brands, bring products and services to market, and reverse engineer growth through data science and psychology-based marketing. From growing companies upwards of fivefold to evolving entire portfolios of brands with PE firms, Ellza's accomplished all by setting her sights on business-changing strategies and focusing on clear marketing performance metrics.

As a global marketing innovator, Ellza has been instrumental in shaping the way leading companies do business from early-stage start-ups to international brands. She has built her career around a relentless curiosity for new ideas and innovation. From building brand equity to sustainable growth to evolving entire portfolios of business with investment firms, she has developed a deep understanding of what it takes for companies to win in the marketplace. She serves as the Chairwoman of Blue Monarch Group, renowned for its innovative integration of human behavior change. Ellza also leads the B2B side of ExecHQ's Marketing Group as well as the founder and chair of the International Group within ExecHQ's specialty practices. Her strategic acumen has earned her accolades such as being named among the top 100 Marketing and Advertising Global Leaders and receiving the Global Marketing Innovators and Influencers Award. Notably, Ellza's proprietary frameworks, including the GAPS model and the "Butterfly Effect" methodology, have proven highly effective in transforming business strategies and enhancing consumer engagement.

Successes

Generated a 40% increase in revenue within 18 months through new global marketing strategy.

Developed brand strategy and growth funnel, including customer acquisition, retention, and engagement.

Forged successful digital transformation generating new revenue streams.

Crafted strategies that drove brand awareness and engagement by 200% MOM.

Piloted a new methodology for proposal generation resulting in a 30% increase in proposal win rate.

Facilitated the development of a GTM strategy contributing to $1.1M in revenue over 12 months with a $200K investment.

Achieved a 150% increase in e-commerce upsells revenue through campaign and cart optimization.

International Expertise

Ellza Malok's extensive expertise in international business is a cornerstone of her professional identity, underpinned by her academic achievements and a rich career that spans multiple continents. Her strategic initiatives often involve cross-cultural considerations, allowing her to adeptly navigate and leverage diverse business environments. Her global acumen is highlighted by her significant experience in the United Kingdom, where she spent the better part of three years.

Private Equity

Ellza Malok significantly influenced the private equity sector through her strategic leadership at a PE firm, where she established and directed an internal agency across two continents. This agency focused on intelligence, communications, advertising, and sales enablement, supporting a broad array of industries including automotive, tourism, F&B, entertainment, real estate, and insurance. Her role demonstrated her adeptness in managing and executing complex marketing strategies that enhanced investment value and operational efficiency.

Life Science

Ellza Malok's background in the life sciences sector is marked by a blend of direct and agency-side expertise, where she has successfully collaborated with major pharmaceutical organizations such as Sanofi, Genentech, and IDEXX, as well as high-growth biotech startups. Her approach combines her deep understanding of life sciences with advanced marketing techniques, ensuring that scientific products and breakthroughs reach their target audiences effectively. Her work in this sector focuses on leveraging her expertise in data-driven marketing and psychology-based consumer engagement, aligning scientific advancements with market needs and patient advocacy. This intersection of life sciences and strategic marketing under Ellza's leadership not only enhances brand visibility and product uptake but also supports the broader goals of scientific and healthcare communities to improve patient outcomes.

Technology

Ellza Malok is skilled in marketing advanced technology products through sophisticated psychological communication strategies. Her expertise is evident in creating compelling narratives for complex technologies, such as AI, ML, SaaS, and high-tech hardware in sectors like energy and hospitality. By integrating her deep understanding of psychology, she makes these innovations understandable and appealing, identifying and targeting psychological triggers to deeply resonate with potential customers. Her strategic marketing not only ensures these technologies reach their target audiences but also achieves substantial market penetration and adoption, effectively bridging the gap between cutting-edge technology and consumer engagement.

Approach

Ellza Malok's GAPS approach is a strategic marketing framework she developed to enhance the effectiveness of marketing initiatives by integrating four key components: Goals, Analytics, Psychology, and Storytelling.

Goals: This first component involves setting clear, strategic objectives for marketing campaigns. These goals are designed to be specific, measurable, achievable, relevant, and time-bound (SMART). By defining what success looks like from the outset, organizations can ensure that all marketing efforts are aligned and purpose-driven.

Analytics: The use of analytics in the GAPS model is crucial for measuring the effectiveness of marketing efforts. By analyzing data and tracking key performance indicators (KPIs), marketers can gain insights into customer behavior and campaign performance, which allows for informed decisions and strategic adjustments to optimize outcomes.

Psychology: Understanding the psychology of the target audience is central to the GAPS approach. This involves delving into consumer needs, desires, and behavioral patterns to craft marketing messages and campaigns that resonate on a deeper emotional level. By appealing to psychological triggers and motivations, marketers can create more compelling and effective communications.

Storytelling: The final element of the GAPS framework is storytelling. This involves crafting engaging narratives that connect with the audience in a meaningful way. Effective storytelling in marketing not only captures attention but also builds emotional connections, making the brand or product memorable and fostering long-term loyalty.

Ellza's GAPS model is designed to create a comprehensive marketing strategy that not only reaches but also profoundly connects with the audience, ensuring that marketing efforts lead to tangible business results.