Design-Build Firm: $17MM to $100 MM in 36 months

Overview

A design-build firm, initially generating $16 million in annual revenue with 90 employees, struggled with sluggish growth despite multiple investments in sales training, branding, and strategic planning. ExecHQ implemented a business transformation approach that restructured leadership alignment, refined market focus, and streamlined operations—ultimately scaling the company to $100 million in just 36 months while maintaining a debt-free status.

Business Goals

• Achieve Scalable and Profitable Growth – Move beyond stagnant sales and ineffective growth strategies.
• Create Organizational Alignment – Establish a unified leadership vision and operational strategy.
• Develop a High-Impact Market Positioning – Transition from a narrow product focus to a broader, experience-driven offering.
• Improve Operational Efficiency – Reduce waste, rework, and internal misalignment that hindered growth.

Key Results at a Glance

• Revenue Growth: Increased from $17 million to $100 million in 36 months.
• Profitability Boost: Year one alone saw a 14% increase in profitability.
• Debt-Free Scaling: Achieved growth without accumulating debt.
• Market Expansion: Shifted focus from niche enclosures to experiential design for sports, museums, and entertainment venues.
• Organizational Alignment: Established a unified corporate purpose and mission, leading to a more engaged and productive workforce.

Original State

• Fragmented Leadership & Misalignment: Lack of shared vision among executives created inefficiencies and internal chaos.
• Ineffective Growth Initiatives: The company invested $150,000 in growth strategies (branding, sales training, market research) with little to no results.
• Narrow Market Focus: Primary offerings included bus stop enclosures and signage, limiting expansion potential.
• Operational Inefficiencies: Significant waste and rework across departments, reducing profitability.

Post-Engagement Success

• C-Suite Alignment: ExecHQ worked exclusively with senior leadership to define core corporate values and strategic objectives.
• Organizational Fitness Implementation:
  • Created a belief system framework integrated into hiring, promotions, and leadership development.
  • Established three core behaviors and two core obsessions to drive decision-making.
• Operational & Market Transformation:
  • Identified and eliminated costly inefficiencies through a system-focused approach.
  • Shifted market positioning to experiential design for sports and entertainment, increasing demand and differentiation.
• Leadership Adjustments:
  • The Head of Operations was replaced due to resistance to the new strategic direction.
  • New leadership ensured that “everything communicates” became a core operational philosophy.
• Award-Winning Marketing Effort:
  • Leveraged internal alignment to enhance brand perception, further accelerating profitable growth.

Program Details & Implementation Approach

Phase 1: Leadership Alignment & Organizational Fitness

• Established corporate purpose, mission, and cultural principles to drive unified decision-making.
• Integrated leadership alignment into HR functions, performance metrics, and strategic execution.

Phase 2: Market Repositioning & Value Innovation

• Conducted ethnographic research to identify unspoken customer needs and ideal client profiles.
• Shifted focus from niche offerings to designing unique experiential environments for sports venues and museums.

Phase 3: Process Optimization & Strategic Execution

• Implemented system-based thinking to reduce operational inefficiencies and maximize output.
• Embedded marketing principles into all departments, reinforcing strategic positioning and growth.

Key Takeaways

• Organizational alignment and leadership clarity are critical for scaling successfully.
• Market differentiation through a deep understanding of customer needs unlocks untapped growth potential.
• Growth requires system-wide transformation, not just sales or branding fixes.
• Operational inefficiencies and cultural misalignment can significantly hinder profitability—addressing them early ensures long-term success.

Unlock Strategic Growth and Organizational Alignment—Start Your Business Transformation Today.

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