Aligning Sales and Marketing

Aligning Sales and Marketing

There’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly insurmountable endeavor.  Frankly, as a long-time Chief Marketing Officer, I’ve never had issues keeping sales and marketing aligned.  Although,...
Why Companies Must Be Market-Driven

Why Companies Must Be Market-Driven

Many businesses refuse to revolutionize and continue to operate with a traditional and outdated mindset that is solely motivated by sales. It is puzzling why sales-driven businesses continue to be that way and stick with their short-term strategy when they might be...