by International Expansion Group | Aug 15, 2024 | Keeping it Real with Data and Artificial Intelligence in 2021s
Expanding into new markets can be a transformative move for small to medium-sized businesses (SMBs). Successful expansion can increase revenue and diversify the markets in which the company operates, reducing risk and increasing economies of scale. It can also improve... 
by International Expansion Group | Jul 15, 2024 | Keeping it Real with Data and Artificial Intelligence in 2021s
Whether you are expanding locally or internationally, the right brand positioning can be the difference between a profitable launch or a costly failure. A brand that is differentiated from the competition, has a perceived value consistent with its position in the...